Winning with Wi-Fi: Enhancing Business Operations with Guest Wi-Fi

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“Do you have Wi-Fi?” You’ll often hear this question if you operate a restaurant or go to a shopping mall, retail store, or airport. This is where Guest Wi-Fi comes in.

Today, having access to Wi-Fi everywhere is not only a courtesy but a strategic business decision. Offering free Wi-Fi can significantly enhance customer experience and give you a competitive edge.

What’s Guest Wi-Fi?

Guest Wi-Fi is a separate wireless network specifically for guests, usually requiring their own login and password. It is found in public places like airports, cafes, malls, and hotels. Having Guest Wi-Fi or a separate network protects your business and employees’ main network from cyber issues and unauthorized access.

This separate Wi-Fi network also manages the amount of bandwidth guests use, some even having a time limit to prevent unresponsive and slow connections.

Why is Guest Wi-Fi important for Businesses?

Guests will expect businesses like airports, large supermarkets, and restaurants to already offer free Wi-Fi. Studies have shown that customers value high-quality Wi-Fi connections, directly impacting customer satisfaction.

By having guest Wi-Fi integrated within your business, you can enhance the customer experience by allowing people to stay connected, informed, and engaged. Studies have also shown that providing free Wi-Fi to guests helps increase dwell time and helps customers stay longer.

Gather Insights and Customize Marketing Efforts

When given consent, free Wi-Fi for guests helps businesses track customer behavior. For example, by getting consent by providing a phone number, email address, or other contact information before logging into the Guest Wi-Fi, businesses can personalize their marketing efforts.

This information can help them create targeted email campaigns or social media ads. Businesses can also improve their operations by tracking customer behavior and enhancing their operations through their findings.

Enhance Your Business Operations

Offering customers free Guest Wi-Fi is a win-win bargain. Having this feature in your business guarantees customer loyalty and a strategic edge over your competition. Think of it as an investment in your business’s future success.

Araya Solutions provides high-quality customer-enhancing experiences through the provision of Guest Wi-Fi services. We help you build your business and relationships towards a goal for success that transforms and drives your business forward. Email us at [email protected] to learn more about our solutions.

References:
https://www.linkedin.com/pulse/impact-wi-fi-access-customer-loyalty-satisfaction-don-cook/
https://purple.ai/products/guest-wifi/

About us and this blog

We are a digital transformation company with a focus on helping our customers achieve growth across their businesses online and in retail stores.

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Digital Transformation lies at the heart of any organization wishing to connect with their customers and create meaningful connections. With so much noise and options now available to the ever demanding customer, brands are finding new and innovative ways to transform the customer journey and experience. Let us help you find the apt solution for your environment.

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