The use of augmented reality (AR) in the jewelry industry is quickly becoming one of the latest trends. AR technology is making it possible for customers to try on jewelry virtually, allowing them to see how a piece looks on them before making a purchase. This is a game-changer for online jewelry shopping, as it eliminates the need for in-store visits and makes it easy for customers to find the perfect piece to match their personal style.
One of the biggest examples of the use of AR jewellery in the jewelry industry is the virtual try-on feature. This feature allows customers to hold their device up to their face and see how a piece of jewelry looks on them in real-time. They can move their device around to get different angles and see the jewelry from every angle. This technology is being used by many online jewelry retailers, such as Gucci, De Beers and Pandora, to enhance their customers shopping experience.
Another trend in the use of AR in the jewelry industry is the use of 3D modeling. This technology allows customers to see a piece of jewelry in 3D, giving them a more realistic view of the piece. This technology is being used by companies such as Chow Tai Fook and Damiani to create virtual catalogs of their products.
In addition to the virtual try-on feature and 3D modeling, AR is also being used to create virtual showrooms. This technology allows customers to explore a virtual store, try on different pieces of jewelry and make a purchase without ever leaving their home. Companies like Swarovski and TOUS are using this technology to provide a more immersive shopping experience.
Finally, AR is also being used to create interactive campaigns. This technology allows customers to engage with a brand in a more interactive way, by creating virtual experiences that allow them to try on different pieces of jewelry and see how they look in different settings. For example, Bulgari has created an AR campaign that allows customers to see how their jewelry would look on the red carpet at the Academy Awards.
In conclusion, the use of AR technology in the jewelry industry is quickly becoming one of the latest trends. Virtual try-on feature, 3D modeling, virtual showrooms, and interactive campaigns are just a few examples of how AR is being used to enhance the customer’s shopping experience. As the technology continues to evolve, we can expect to see even more innovative uses of AR in the jewelry industry in the future.
Speak to one of our specialists to integrate virtual try on technology for jewelry instore or online. We can provide AR Tryon for Earrings, Bracelets, Rings, Necklaces and Watches.
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