What it actually takes to bring AR virtual try-on in-store — the catalogue integration, session flow, and branding decisions that separate a real deployment from a demo.
AR virtual try-on is no longer a concept reserved for global flagship stores. Nike, L'Oréal and Gucci have deployed smart mirror technology at scale — with conversion lifts of up to 65%, return reductions of 40%, and dwell times nine times higher than standard displays. Araya Solutions has delivered the same technology across 10 cities in the UAE, KSA, Egypt, Zanzibar and Pakistan. This article covers how it works, what the data shows, and what it looks like in practice.
