Customer engagement, enhanced loyalty programs, omnichannel. These are all methods being leveraged in an effort to breathe new life into brick-and-mortar retail.
As customers continue to ditch the mall in favour of online shopping, savvy retailers are banking on the Internet of Things (IoT) and augmented reality (AI) technology to bring in new customers and convince online shoppers to step away from the screen and come back to the store.
One of the latest and most exciting entries in the battle is digital smart mirrors, which serve a purpose on both sides of the counter.
No more boring retail stores. Time to excite and delight your in-store shoppers with Smart Mirrors.
Add more Fun to Shopping….
Augmented reality apps for virtual dressing, eyewear try-on’s
Creating a connected retail experience that meets the demand of the new digital shoppers. Virtual fitting brings the convenience and speed of the online experience into the store, allowing shoppers to quickly ‘try-on’ tons of outfit and find the items that suit them most where they could call for store assistant to get them the real items.
According to research by retail consultant Paco Underhill, 71% of customers who try something on in a fitting room will go on to buy something, making the fitting room space which retailers can utilise to boost sales.
Marketing gimmick or here to stay?
According to Market Insights Reports, the global smart mirror market is predicted to grow at a CAGR of 10%-15% from 2018 to 2023. The market is expected to reach $1.2bn by 2022, from an estimated value of $386.8m in 2015, with innovations in the retail and automobile sectors expected to drive this growth.
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