KG International – Digital Transformation

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KG International is a renowned name in the world of bearing manufacturing. They were a pure outbound sales organisation with a nominal website that would get them some inquiries, which would get lost in the marketing funnel. They needed help in better servicing their online prospect and customer base.

HubSpot CRM - Centrally manage all prospects and leads
Single view of client interaction across the organisation and Stream lined Sales Funnel
Achieved a Click Through Rate of 0.09% generating a number of new sales
Return on Investment of 272%
In the first month of activity the Cost Per Action was reduced by 20%
Social shares by network
 

Challenge

To attract new prospects and stop leads from falling off the sales funnel.

Solution

The buying trends of people has changed and it is imperative that all organisation embark on a digital transformation journey to better organise their data and exceed customers expectations. At Araya, we started off by analysing the problem areas of their digital online presence and then worked to centralise data management and lead routing by setting up HubSpot CRM. Furthermore, the old website required SEO and visibility to reach a wider target audience. Google PPC was run to open up new segments and territories globally. 

HubSpot Sales and Marketing were implemented to help the Sales teams to better reach out to their customers by keeping them updated with the latest product information and product release.

Results

From having absolutely 'No Revenue' from the online channel, we helped KG International build a lead funnel of over '2 Mil $' in 8 months of strategizing and executing an inbound marketing methodology. This helped client identify and onboard new customers from various new regions and close business transactions. Not only this, the digital transformation journey bought about a shift in the whole organisation where the sales teams were won over with the concept of inbound sales and marketing and now rely on their online channels for new business as well.

0.09% CTR

20% less CPA

272% ROI

From The Client

“These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”

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