KG International – Digital Transformation HubSpot

KG International is a renowned name in the world of bearing manufacturing. They were a pure outbound sales organisation with a nominal website that would get them some inquiries, which would get lost in the marketing funnel. They needed help in better servicing their online prospect and customer base.

Challenge

Setup a CRM to be shared between the Sales & Marketing Teams. To attract new prospects online and stop leads from falling off the sales funnel.

Solution

The buying trends of people has changed and it is imperative that all organisation embark on a digital transformation journey to better organise their data and exceed customers expectations. At Araya, we started off by analysing the problem areas of KG International's digital channels & online presence and then worked to centralise prospects and leads data by setting up HubSpot CRM. Furthermore, the old website required SEO and visibility to reach a wider target audience. Google PPC was run to open up new segments and territories globally. 

HubSpot Sales and Marketing were implemented to help the Sales teams to better reach out to their customers by keeping them updated with the latest product information and product releases.

Results

From having absolutely 'No Revenue' from the online channel, Araya Solutions helped KG International build a lead funnel of over '2 Mil $' in 8 months of strategizing and executing an inbound marketing methodology.

This helped client find and onboard new customers from various new regions and close business transactions. Not only this, the digital transformation journey bought about a shift in the whole organisation where the sales teams were won over with the concept of inbound sales and marketing and now rely on their online channels for new business as well. More than 40+ people were on boarded and trained on how to use HubSpot.

In Phase two, a growth driven website was developed. Keeping in mind the buyer's personas and user journey for the website. Lots of useful forms were integrated in the website to make it easier for buyers to get in touch with the sales teams via marketing automation and chatbots.

From The Client

“These guys have built such a strong relationship with our organization that we consider them an extension of our Sales & Marketing department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.” Team KG