In this competitive retail industry, business managers do not know how to increase their profit margins, or at least they do not have sufficient data to justify their plans for the future.
The key to increasing profit margins is to optimize all of your resources and generate as many opportunities as you can. With just an increase of a per cent or two of sales conversion from visitors to customers, it can lead to an increment of thousands of dollars all adding up to the sales volume.
People counting systems or people counters have been providing meaningful analytics that has helped retail chains of all sizes ranging from small, mid to large.
What kind of retail data does your people counter gather and display is very crucial in deciding on the technology you want to adopt in your retail environment. Following is the list of reports our people counting system delivers.
Sales Conversion Report
The revenue generated from your store does not accurately reflect the stores’ performance. To have a more accurate insight into the store performance, its best to look at the ratio of traffic count to the number of sales achieved. You should always work with people counting analytics software that offers easy integration at no additional charge with your POS systems.
Marketing Effectiveness Report
With people counting analytics, you’ll be able to evaluate and quantify the impact of marketing campaign more specifically based on store footfall, the number of new customers created, visit frequency of customers and sales conversion rate. Using the marketing effectiveness report, users will be able to monitor the effectiveness of the campaign from three different time frames, being able to have quantifiable performance and effectively allocate budget on each campaign with expectation management.
Marketing Heads use this report to answer the following questions:
1. The success of their advertisement if it was enticing enough to attract passers-by into their store?
2. Measuring the return on investment from the campaign by comparing the footfall increase?
3. Did my campaign have a lasting impact and boost my brand image post-campaign?
Staff Planning Report
Staff optimization allows users to forecast the gains and loss of operating at different hours and determine whether to extend or shorten operating hours. By using our visitor counters clients will be able to optimize the practices of daily operations by identifying the best operating hours to maximize sales opportunity, allocate the right number of staff to serve the incoming traffic, and provide better services to customers.
Store-level managers utilize the staff planning report by answering the following questions:
1. Do I have a shortage of staff personnel on the sales floor during peak hours?
2. Are my human resources allocated efficiently during non-peak hours?
3. How many staff should I allocate for upcoming holidays to serve my customers?
People counting reporting dashboard analytics software easy use is as important as the accuracy of people counters. With our people counting system be rest assured as you get free training on how to use the analytics software. If you would like us to send you a sample of reports that you would get after installing our people counting system in Dubai. Please get in touch with us by filling up the contact us form to book a demo.
We offer professional services that help businesses increase their organic reach to gain potential customers by implementing solutions that emphasize customer experience, customer engagement and business process optimizations.