Araya Solutions × Emirates Motor Company
In-Store Retail Analytics to Improve Store Efficiency
Industry
Luxury Car Showroom
Key services
To gain actionable insights, Emirates Motor Company; home to the largest Mercedes showroom in the Eastern Region of Abu Dhabi, UAE sought to analyze in-store traffic patterns and assess the ROI of ongoing marketing campaigns by installing 3D Sensor technology to understand and improve store performance.
Challenge:
- No insight into which campaigns drove traffic
- Unable to link outside traffic to in-store conversions
- Lack of quantifiable ROI for sales and marketing teams
- No structured tracking footfall and of repeat customer visits
Goal:
- Gain real-time visibility of showroom footfall and visitor behavior
- Measure effectiveness of marketing campaigns
- Track conversion rates, dwell times, and return visits
- Make data-driven operational decisions to improve showroom performance
Solution:
Actionable insights to enhance experiences, optimise sales, and measure showroom success.
Araya deployed a full-suite In-Store Analytics Platform tailored for showroom performance:
- Tracked real-time visitor count, returning customers, dwell time
- Connected marketing campaigns to footfall & conversion metrics
- Delivered performance dashboards: traffic vs. goals, campaign ROI, daily trends
- Enabled zone-based insights across different showroom areas to understand customer behavior in interacting with displayed car models
The Results
Identified peak traffic days (Sundays – 20%) and slow periods (Saturdays)
Measured an average of 260 visitors/day, with campaign lifts of +70 visitors
Isolated top-performing marketing weeks
Empowered sales teams with conversion & trend insights for smarter targeting
Client testimonial
With Araya’s In-store analytics, we went from guessing campaign impact to seeing exactly what works by day, zone, and customer segment"