Araya Solutions × Level Shoes
Guest WiFi
Enterprise Level Guest WiFi & CRM Integration
Industry
Luxury Shoe District
Key services
Level Shoes is the largest luxury footwear destination in the Middle East, situated in the heart of The Dubai Mall. Known for curating premium international brands and delivering exceptional in-store experiences. Level Shoes sought to enhance digital engagement and better understand their high-value footfall.
Araya Solutions deployed enterprise Guest WiFi across 100,000 sq ft of retail space at Level Shoes, the largest luxury footwear destination in the Middle East, located in Dubai Mall.
Challenge:
No visibility: couldn’t identify in-store visitors or their behavior.
Disconnected systems: lacked a CRM to unify customer information.
No omnichannel footprint: unable to follow up post-visit via email/SMS/ads.
Goal:
- Provide frictionless, secure Wi‑Fi to all store visitors.
- Overcome blind spots; no visibility into shopper identities.
- Launch a central CRM for data-based engagement.
- Establish an omni connected customer journey across touchpoints.
Solution:
- Araya deployed a white‑label Guest Wi‑Fi portal matching Level Shoes’ luxury branding.
- Visitors log in via OTP or social platforms, with compliance built in.
- Captured data is automatically synced into central CRM dashboard.
- Enabled cross-channel follow-up (email, SMS, re‑targeting ads).
- Ensured security and full privacy compliance under UAE law.
The Results
Client testimonial
Araya helped us bridge the gap between physical retail and digital intelligence; seamlessly and in line with our premium brand experience.”