Enterprise Guest Wi-Fi and Marketing Intelligence for L'Occitane Cafe in Dubai and KSA
L'Occitane Cafe, part of the Chalhoub Group, wanted to offer visitors a seamless free Guest Wi-Fi experience across its UAE and Saudi Arabia locations, starting from its flagship at Dubai City Walk. Araya Solutions designed and deployed a branded captive portal and marketing intelligence platform, integrated end to end with their Salesforce CRM.
About the Partners
Chalhoub Group
Founded in 1955 and headquartered in Dubai, the Chalhoub Group is the leading partner for luxury, beauty, fashion and lifestyle brands across the Middle East. With more than 14,000 employees and over 750 retail outlets spanning the GCC, the Group represents global names such as Christian Dior, Louis Vuitton, Sephora, Tanagra and Level Shoes, alongside its own homegrown concepts.
The Group has placed digital transformation, customer experience and data-driven personalisation at the centre of its strategy, investing in unified loyalty, marketing technology and a single customer view across every brand in its portfolio.
L'Occitane Cafe, Dubai and KSA
L'Occitane Cafe is a sensory-led dining concept that extends the heritage of L'Occitane en Provence beyond skincare and into food and hospitality. The flagship cafe at Dubai City Walk offers Provence-inspired breakfasts, brunches and afternoon tea, with a warm interior of natural light, terracotta tones and the brand's signature scent. The same concept is rolling out across KSA, bringing the Provence cafe experience to guests in the Kingdom of Saudi Arabia.
For Chalhoub Group, the cafe is more than a venue. It is a high-footfall customer touch point where guests linger, share, and engage, making it an ideal channel to capture first-party data and deepen the customer relationship.
The Challenge
Premium retail and F & B brands across the Gulf increasingly compete on experience, not just product. L'Occitane Cafe and the wider Chalhoub Group needed to:
- Provide a seamless, free Guest Wi-Fi experience to every visitor across UAE and KSA outlets.
- Capture first-party customer data compliantly, without forcing friction at the table or in the queue.
- Unify guest data with the wider Chalhoub Group customer ecosystem on Salesforce CRM.
- Enable personalised marketing across email, SMS and social, driven by real visit behaviour rather than guesswork.
- Roll out a single platform that could scale brand by brand and country by country, without rebuilding from scratch each time.
The Solution
Araya Solutions delivered an end to end Guest Wi-Fi and marketing intelligence stack as part of the wider Chalhoub Group rollout. The platform is brand-themable, centrally managed, and ready to onboard the next venue within days rather than months.
Branded Captive Portal
A mobile-first, L'Occitane-branded landing page with one-tap social login via Facebook and email capture. Live at the Dubai City Walk flagship and replicated across KSA locations with locally tuned consent language.
Marketing Intelligence Platform
Real-time dashboards on footfall, dwell time, repeat visits and channel performance, giving marketing and operations a single source of truth across UAE and Saudi Arabia.
Salesforce CRM Integration
Every guest record flows directly into Salesforce, enriching the Chalhoub customer 360 and triggering personalised journeys across email, SMS, push and paid social.
Multi-Site, Multi-Country Rollout
Designed for the Chalhoub Group's regional footprint. Centrally managed, locally branded, fully compliant with UAE and KSA data regulations, and ready to scale to additional venues.
The Guest Journey
Discover
Guest selects the L'Occitane Cafe Wi-Fi network from their phone.
Connect
Branded captive portal opens. One-tap Facebook or email login, no passwords.
Enrich
Profile is created and synced to Salesforce, enriched with visit data.
Engage
Personalised offers and journeys triggered across email, SMS and social.
The Results
In return for a frictionless free Wi-Fi experience, L'Occitane Cafe now owns 5,000+ verified customer records, fully integrated with Salesforce CRM. The data powers personalised re-engagement, turning a one-time cafe visit into a measurable, ongoing customer relationship across the Chalhoub Group's digital channels.
A seamless guest experience at the table, and a measurable marketing engine behind the scenes, replicable across every Chalhoub Group brand in the Gulf.
Why It Matters
For multi-brand retail groups operating across the GCC, Guest Wi-Fi is no longer just connectivity. It is the most cost-effective first-party data channel available in a post-cookie world, where third-party tracking is fading and customer attention is harder to win. Araya's platform turns every visit into a known customer, every venue into a marketing asset, and every interaction into intelligence that compounds across the group.
The L'Occitane Cafe deployment is one chapter in a broader story. The same platform is being progressively rolled out across additional Chalhoub Group brands and venues, building a unified guest data layer that spans cafes, beauty counters, fashion stores and concept spaces from Dubai to Riyadh.
Planning a Guest Wi-Fi rollout?
Talk to the team behind the Chalhoub Group Guest Wi-Fi programme.