ARAYA × DAMAC — playing the sound of luxury property.
A building has a skyline. We give it a soundtrack. Araya is the master supplier of background music for luxury properties across DAMAC - every lobby, spa, gym, sales gallery and residential tower running on one licensed, brand-tuned sound.
One sonic identity. Every DAMAC address.
From the marble lobbies of Cavalli Tower to the poolside cabanas of DAMAC Lagoons, residents and guests step into more than architecture. They step into atmosphere.
Marble underfoot. The perfume in the lobby. The way the light falls at sunset. And underneath it all, the music. Araya designs that last layer - the one most developers forget - and rolls it out consistently across every DAMAC property on the planet.
The brief.
DAMAC needed a single trusted partner who could deliver fully licensed, brand-aligned background music to dozens of properties at scale - lobbies, gyms, spas, F&B, sales galleries, corporate floors - without the legal exposure of public-domain playlists or the inconsistency of in-house picks.
We became that partner. One contract. One sound. Every door.
DAMAC Properties.
Founded in Dubai in 2002, DAMAC Properties is one of the Middle East's most recognised luxury real estate developers - delivering over 47,000 homes across Dubai, Abu Dhabi, Riyadh, Jeddah, Doha, London, Miami, the Maldives and beyond.
Their portfolio reads like a who's-who of luxury collaborations: Cavalli, Versace, Fendi Casa, de GRISOGONO, Trump, Paramount Hotels & Resorts and Roberto Cavalli interiors. Master-planned communities like DAMAC Hills, DAMAC Lagoons and AYKON City have reshaped the Dubai skyline.
Why music matters to a developer like DAMAC.
In luxury real estate, every sensory detail is engineered - marble, perfume, lighting, concierge tone of voice. Background music for luxury hotels and residences is the one layer most developers leave to chance. DAMAC doesn't.
Araya delivers the music programme that matches the build quality: fully licensed, professionally curated, dayparted and consistent across every DAMAC address on earth.
Curation, not playlists.
Algorithms shuffle. Our music directors compose the day - hour by hour, zone by zone, season by season.
Sound, installed in the skyline.
From Sheikh Zayed Road to the fairways of DAMAC Hills, here are the addresses already running on Araya.
A snapshot of 35+ towers across Business Bay, Downtown, Dubai Marina, JLT, DIFC, Safa Park and DAMAC Hills - with new launches added to the network on rollout.
The complete background music stack.
Fully Licensed Music
Every track cleared for commercial play. Zero PRO exposure for DAMAC.
Curated by Directors
Human music directors program each zone - not an algorithm.
Dayparting & Scenes
Sunrise yoga to sunset lounge. The mood shifts with the day.
Cloud-Managed Players
Update a thousand properties from one dashboard.
Hardware Supply
Players, amplifiers, ceiling speakers - installed and supported.
Always Fresh
Catalogues refreshed weekly. The brand stays current, automatically.
Hear what Araya sounds like.
Five zone-tuned cuts from the Araya catalogue - the same kind of programming that runs across DAMAC lobbies, spas, gyms and residences. Tap play, one at a time.
Audio served from arayasolutions.com. Fully licensed for commercial use. Samples illustrate zone mood, not the final per-property stream.
"Music is the most overlooked detail in luxury real estate. Araya made it ours."- DAMAC Brand Experience
An audible signature of luxury.
The result is sound that behaves like good lighting. You don't notice it - until it's gone.
Guests linger longer in lobbies. Spa treatments feel deeper. Sales galleries close warmer. And across continents, a resident walking into any DAMAC address recognises the feeling before they recognise the room.
Outcomes.
- Unified brand sound across 100+ properties
- 100% licensing compliance, every territory
- Single point of contact for facilities teams
- Measurable lift in dwell time and guest sentiment
- Scalable rollout for every new DAMAC launch
The Araya approach to background music for luxury property.
Whether you're programming a five-star hotel lobby, a branded residence spa, a rooftop pool deck or a Sheikh Zayed Road sales gallery, the principles are the same.
Background music for luxury hotels
Lobby, lounge, fine-dining, ballroom and arrival zones - curated streams that match a five-star service standard.
Music for luxury residential towers
Concierge, club lounges, gyms, pools and corridors across high-end residential developments in Dubai and worldwide.
Spa & wellness music
Ambient, breath-paced programming engineered for treatment rooms, hammams and recovery suites.
Hotel lobby music systems
End-to-end hardware, cloud players and licensed catalogues - one supplier, one invoice, one sound.
Licensed commercial music
Licensed music for global use across the UAE, KSA, UK, USA and every market DAMAC operates in. Zero legal exposure.
Sales gallery & showroom music
Atmospheric programming proven to extend dwell time and warm up high-ticket buyer conversations.
Searching for background music for a luxury property, hotel background music supplier, spa music system or licensed in-store music for hospitality? That's exactly what we built for DAMAC - and what we build for every brand we work with.
How we build the sound of a brand.
Brand & space audit
We walk the property (or the brand book), map every zone and define the emotional arc - arrival, dwell, exit.
Curate & produce
Our music directors hand-curate streams - and when needed, our studio composes original cues and sonic logos.
Licensed music
Licensed music for commercial use across the UAE, KSA, UK, USA and every market the brand operates in.
Hardware & cloud rollout
We ship the players, configure the zones, train the team and monitor uptime 24/7 from our network operations desk.
"Araya didn't just give us a playlist — they gave our properties a voice. From the first lobby switch-on, our guests told us the music was what they'd remember."Head of Guest Experience · DAMAC Properties
More brands we sound-design for.
DAMAC isn't a one-off. We run the music layer for hotels, residences and retail across the region.
Pyramisa Hotels
Lobby, dining and pool-deck programming across the Pyramisa hotel portfolio - tuned for relaxed, sun-drenched hospitality.
Aqua Properties — Tumbi Hotel
End-to-end music design and licensing for Tumbi - a three-year partnership covering every guest-facing zone.
The Pet Shop
Nature-inspired in-store background music across all locations - organic, calming textures that soothe pets while keeping the shop floor warm and welcoming.
Frequently asked questions.
Is your music licensed for commercial use?
Yes. Licensed music for commercial use across the UAE, KSA, UK, USA and every market our clients operate in. Zero legal exposure - one invoice covers the music, the licensing and the hardware.
Can you deploy across multiple properties at once?
Absolutely. We currently run multi-zone, multi-property rollouts for DAMAC, Pyramisa and Aqua Properties. Each zone gets its own stream; everything is managed centrally from our cloud dashboard.
Do you supply the hardware too?
Yes. We ship the cloud-connected players, configure the zones on-site, train your team and monitor uptime 24/7 - so the music never drops.
Can you compose original music or a sonic logo for our brand?
Yes. Our in-house studio produces original cues, brand jingles and sonic logos - we've built custom identities for retail, hospitality and global brand campaigns.
How quickly can you launch in a new property?
Typical rollout from brief to live music is 2-4 weeks depending on zones and hardware. Existing clients adding a new property are usually live within days.
Ready to hear your brand?
If music is the layer your space is missing, let's compose it together.
Talk to Araya