Information gathered at the point of experience is 40% more accurate than feedback gathered as quickly as 24 hours later. Use your Guest Wi-Fi to gather quick and relevant feedback from your live customer base in your venue via access journey or email after their visit. You could either use a specific feedback form or an NPS survey, to get an overall picture of your customers’ feedback.
Integration with your existing CRM software
Make life easier for yourself by ensuring your Guest WiFi is connected to your existing CRM systems to ensure a single source of truth for all your customer data including their marketing preferences, demographics, social interests, previous purchases and more. Examples of this could be Salesforce, Dotdigital or Mailchimp etc.
Multilingual options and splash pages
76% of people prefer products in their own language and your guest Wi-Fi will be no different. With a dynamic splash page that changes automatically to the language of the users’ phone or mobile device, you can create a more welcoming place for your visitors.
Personalized splash pages for visitors
Visitors want a great experience in your venue from the start to the end of their visit. Greet returning visitors personally using your WiFi to continue your brand experience using personalized splash pages. Ensure your WiFi can provide a dynamic venue or user name on your splash pages to welcome “Fred” to “My Cafe”, even if they’ve previously visited another of your sites.
Tailored splash pages for visitors
Tailor your splash page designs or access journeys for visitors, with a sophisticated guest WiFi network you could show a different access journey for new or repeat customers, you could show a different promotion based on demographics or even a different splash page on the weather.
Customizable terms and opt-in for data protection compliance
Data protection compliance is crucial for your organization. In order to comply fully with local data protection laws, you may need the ability to customize your terms and conditions for full data transparency to your end users. A customizable marketing opt-in text allows you to ensure you meet local data compliance requirements, while keeping your messaging on brand and enticing for your visitors, as well as giving you the option to trial different wording to measure conversions.
Custom fields for specific information gathering
Use custom fields on your login splash pages in order to specify exactly the information you’d like from your visitors. This creates a new level of insight, as you can collect data that is most relevant to your objectives.
Examples of questions could be “have you heard about our loyalty app?”, or “who are you visiting with today?” to create actionable insights for your venue.
Digital Transformation lies at the heart of any organization wishing to connect with their customers and create meaningful connections. With so much noise and options now available to the ever demanding customer, brands are finding new and innovative ways to transform the customer journey and experience. Let us help you find the apt solution for your environment.